An article I wrote for The Zebra on how we’ve added ethics into our design process. You can read the entire article on Medium: 

Adding Ethics to Design Sprints – The Zebra – Medium

“You are responsible for what you put into the world. And you are responsible for the effects those things have upon the world.”
― Victor Papanek

The Current Problem

Design sprints have fundamentally transformed the way we solve problems. There is no doubt that future products will be more useful because of what Jake Knapp has provided, but there is a crucial piece missing from the conversation. We need to be asking “What could go wrong?” with each solution we consider. The tech world is plagued by addiction and abuse, in part because designers didn’t consider the unintended consequences…

Keep reading on Medium